In Chapter 12 David talks about how he would like to make “What’s the next action?” part of the global thought process. He believes if organizations truly adopted a “What’s the next action?” standard, that would allow for the freedom to focus our attention on bigger issues and opportunities.
What a simple idea, to always ensure there is a “What’s the next action?” question and someone takes responsibility for that next action. What a remarkably easy way to ensure things do not fall through the cracks or just get forgotten about all together.
-Diane Halweg