Like a new child, social media is rapidly eating through our time. Hundreds of millions of people use social media sites like Facebook, Twitter, YouTube, and Instagram each day. It is no longer just being used by people to connect with family and friends. Instead, over the past few years, it has turned into a vital part of the modern marketing mix – a revolution. While email remains the workhorse of most departments, managing a flexible presence on social media is becoming a must for anyone striving to bring their business up to speed.
While some may think business and social media don’t mix, there are many reasons why it’s worth a shot. Taking up as little or as much time as your company allows, you can post daily to keep your followers updated or hourly to promote a huge new campaign. A social network can contribute to a business by allowing them to hit their target audience with precision. Here are a few reasons why your company should have an online presence:
Affordable Advertising
An active online presence allows us to get a message out to users quickly and effectively. It’s all about getting your idea across to as many people as possible and social media offers you a way to get your name out there and keep it there, without breaking the bank. You can also measure your success in terms of likes, shares, comments, retweets, mentions, favorites, etc.
Showcasing Your Brand
Great content and products are only great if people know about them. A good social media branding will help you build up a reputation. By regularly updating your prospects on all the brand and social happenings, they start to become aware and interested in you. Based on positive social media interactions, nine out of ten people would recommend or share about that brand to others.
Increasing Exposure
You want your business to get more exposure and become more visible to your target audience. As your social network group expands, people can share your information faster than ever, and in the case of your business, that will ultimately boost traffic towards your site. This could lead to more interest in your company and future clients whom you might not have been able to reach otherwise. Social media has a trickling effect and it’s just a matter of time before your content reaches the right people.
Connecting with Clients
Technology is rapidly changing the way we see the world. It’s changing the way we absorb information, as well as the way we reach out to people. When you have a social media presence, you’re able to communicate with customers, making managing digital relationships an important skill. Social media also offers you a chance to show a bit of the behind the scenes look. People don’t buy from brands, they buy from people they know and trust. So giving them a glimpse into your office or keeping up on any questions and responses shows you are a human being who cares about their needs.
Social media has become the standard for brands looking to be a part of the digital world and creates interest towards their business. It’s easy to access and easy to consume. Regardless of your current place in the socialsphere, there are always millions of people waiting to be reached.
– Mikaela Hammer, JETPUBS Inc